Health, Weight Loss, and Diet Solutions- About Youtopia

The Youtopian Vision

Youtopia.com is a shockingly fun, sensible and surprisingly irreverent diet & exercise Web site for women and men that is changing the mood (or attitude) of weight loss and fitness. Tools and technology allow visitors to identify as well as track and monitor their progress towards reaching their personal health and lifestyle goals. Information educates and entertains, while global conversations and connections between community members inspire, empower and support. Youtopia.com is beautifully human!

Meet the Youtopia Executive Team

Pam McMahon - Co-founder, Board of Directors Member, & Chief Marketing Officer

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For over thirty years, Pam has been at the forefront of trends, tapping into her entrepreneurial spirit and delivering results. In the mid 80's, Pam founded "Artison," a Los Angeles based sportswear company specializing in leisure wear decorated with one-of-a-kind art. Inspired by the company's success, Pam leveraged her knack for marketing and accepted the position of Director of New Business for Vertical Advertising, where she generated solid business for the next six years. Pam's proven skills for recognizing trends led Kirshenbaum Bond & Partners, a prestigious New York advertising agency, to recruit her as their Director of New Business. While there, she worked on multi-national accounts including Snapple, Kenneth Cole and Coach Luggage. Impressed by her uncanny ability to secure new business, Gary Toby at The Hayworth Group lured her away from her post at Kirshenbaum and Bond to head up his New Business department. This was where Pam met the love of her life, legendary broadcasting talent, Ed McMahon, to whom she's been happily married for 12 years. Using her talent for forecasting trends and her flair for creativity, Pam decided it was time to develop a product that would help people fight the battle she's been fighting all her adult life-sticking to her diet. Pam teamed up with her son Lex to found Crave Busters, LLC, where she serves as Vice President of Marketing and he CEO. Together they've developed Crave Busters, the first diet aid to block cravings on contact. Driven by a desire to revolutionize the online diet, fitness, and weight loss market, Pam also co-founded Youtopia, Inc., a social networking company dedicated to providing consumers with a total solution for their health, diet, and fitness needs.

Pam McMahon spent years struggling with yo-yo dieting, the emotional toll of food addiction, and her status as an overweight woman in a size 2 world. She finally overcame her battles with food and weight by learning to value her true self and enjoy her life. Her widely-anticipated inspirational book chronicling her journey on the path from fat and miserable to happy and healthy will be launched in the spring of 2007. A www.youtopia.com-based community will accompany Pam's book release and offer an outlet for discussion on many issues and topics discussed in her book.

Lex McMahon - Co-founder, Chairman, Chief Executive Officer, & Grunt

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Consummate professional is the only way to describe the manner in which Lex McMahon handles himself and his company. He is quickly establishing himself as an innovative leader of both Youtopia, Inc. and the online health, diet, and fitness industry. Born in San Francisco, Lex began his road to success on the battleground streets of Mogadishu, Somalia as a U.S. marine participating in Operation Restore Hope and Operation Continue Hope from December 1992-June 1994. While serving in the harsh combat environment of Somalia, Lex learned the core values and leadership skills that have become the defining force in his professional career. Lex received a BA in English from the University of California at Santa Barbara (UCSB) in 1998 and a Juris Doctor from California Western School of Law in 2001. Additionally, in the spring of 2006 he was awarded a MBA from Pepperdine University's Graziadio School of Business and Management Executive MBA program, currently ranked #19 in the world. While still attending law school, Lex started his first entrepreneurial venture, founding Ił Entertainment, a music management firm, where he managed young alternative bands with great success. At the same time, Lex was business consultant to McMahon Communications, Inc. (MCI), a full-service production and entertainment company, where he continues to serve in this capacity. Lex gained valuable legal experience while working at the prestigious Beverly Hills law firm of Browne & Woods, which specializes in unfair trade practice litigation. While there, Lex participated as a critical team member on a landmark, $20 million case. In May 2003, Lex co-founded Crave Busters, LLC., and accepted the positions of Chairman of the Board and Chief Executive Officer (CEO) of the company. Fueled by his dedication and commitment to excellence, Crave Busters, LLC has revolutionized the diet supplement industry with its breakthrough product, Crave Busters® Control Drops™. In October 2005, Lex co-founded with a group of life long friends The Sean Brock Foundation and accepted the position of CEO. The foundation is a 501(c)3 non-profit corporation dedicated to perpetuating the values of Captain Sean Brock, USMC through the provision of mentoring and scholarship opportunities to children of services members who have been killed while fighting the War on Terror.

Driven by his innovative spirit and passion for health and fitness, Lex co-founded Youtopia, Inc., a social networking company dedicated to providing consumers with a total solution for their health, diet, and fitness needs.

Lex is also a founding member of Young Leaders, an organization of young CEOs, venture capitalists, entrepreneurs, and philanthropists that focuses on and discusses current issues affecting small businesses in an effort to strengthen and promote the roll small business ventures play in today's economy.